We're excited to announce a feature that's set to transform how agencies and multi-brand owners manage their CreatorCommerce accounts. The brand switcher is now live—a seamless account switching capability that recognizes your identity across different brand accounts through your email address, no manual linking required.
The multi-brand login problem
If you're running creator programs for five brands, managing a multi-brand holdco with regional Shopify subsidiaries, or overseeing internal teams across a portfolio of properties, you know the friction. Logging out. Logging in. Repeating. For agencies managing 20, 50, or 100+ brands on behalf of clients, that shuffle compounds into real lost time—time that adds up across your team every single day.
Just as Klaviyo's account switcher became legendary in their growth story, we're introducing our own seamless solution. This feature automatically recognizes your identity across different brand accounts through your email address, eliminating the need for manual linking or complicated workarounds.
How does the brand switcher work?
The brand switcher is simple by design. Located in the top left corner of your dashboard, it lets you effortlessly move between brands in seconds. The feature works smoothly whether you're accessing CreatorCommerce directly or through Shopify, giving you flexibility in how you work.
Email-based identity recognition
Your email address is the key. CreatorCommerce automatically recognizes all brand accounts associated with your email and surfaces them in the switcher dropdown. No need to manage separate credentials or remember which account is which—your identity carries across all your brands.
Dashboard and Shopify
Whether you're working in the standalone CreatorCommerce dashboard or using the embedded Shopify app, the switcher is available and consistent. This flexibility means your team can work wherever they're most comfortable, and switching brands takes the same few seconds regardless of context.
Who benefits from the brand switcher
This feature is built for multi-brand operators in any role: agencies running creator programs for multiple partners, parent companies managing Shopify subsidiaries, and internal teams coordinating regional brand portfolios. If you've ever thought "I wish I didn't have to log out to check on my other brand," this is for you.
The efficiency gains compound. A team switching between brands 10 times daily across five users can save hours per month—time that redeploys toward strategy, collaboration, and growth. And as you scale from two brands to twenty or more, the value only increases.
We've written more about scaling your infrastructure for growth; check out our guide on building dashboards for scale to learn how CreatorCommerce supports your expanding portfolio.
Frequently asked questions
Does the brand switcher require any setup?
No. The switcher automatically recognizes all accounts tied to your email address. If you're already logged in to CreatorCommerce, you can access it immediately in the top left corner of your dashboard.
What if I manage accounts under different email addresses?
The switcher recognizes accounts by email. If you manage brands under multiple emails, you can still log in with each email and access the relevant accounts—just as before. We're also exploring options to consolidate account access across emails; reach out to our support team if this is a constraint for your workflow.
Does the switcher work in the Shopify app?
Yes. Whether you're in the standalone CreatorCommerce dashboard or the embedded Shopify app, the brand switcher works the same way. Just tap it in the top left corner and select your next brand.
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