2024 is the year for better Shopping Funnels - and if you’re a Refersion customer, there’s good news for you. 🙂
We’re excited to launch the new Refersion x CreatorCommerce integration, which allows Refersion merchants to automatically provide their influencers, ambassadors, and affiliate partners with personalized storefronts & landing pages that better tell their story. 📖
After enablement, affiliates will receive automatic access to a pre-generated page they can claim & take over to add content, recommended products, and more. When sales roll in, brands can use Refersion’s unified payments tooling to easily track & distribute payments.
A bit of a backstory:
2024 has been the year that merchants get smarter about their affiliate funnels. No longer are there good excuses for not catering the landing & browsing experience for a shopper around the context that brought them into the funnel in the first place.
A good analogy for this, begins with a road trip. Let's say you're in LA heading up to San Francisco. Would you rather use Google Maps to route you with turns optimized to your specific starting point? or would you rather drive until you find a freeway, follow general roadway directions up to Interstate 5, then hit the 101 (Because you've remembered the SNL Californians skit), until you reach Market Street and try to wing it from there?
It's a rhetorical question, but I'm sure you get the point. As modern consumers, we love personalization, and we love hand-holding. Shopping is no different.
Let's say you're on social media and come across a stylish influencer you respect, and they point you to a brand they have a few pieces of clothing from. Would you rather land on the brand's homepage and piecemeal a browsing experience together by jumping back & forth from their social profile? Or would you rather shop their wardrobe picks, and also receive recommendations from the brand based on similar pieces to those picks?
Once again, probably another rhetorical question.
This same example applies well beyond social media - lets say at a dental office. Your dentist recommends a teeth whitener. You get home and go to the brand's website and find 20 other options, and little instruction on how to apply. Wouldn't it be better to have scanned a QR code, to see the SKUs the brand recommends + content on how to use from your dentist?
This layer of direct creator-to-consumer personalization is made possible with the CreatorCommerce + Refersion integration. To get started with your own builds to make custom landing experiences for your affiliates, get in touch with the CreatorCommerce team here: https://creatorcommerce.shop/brand-integrations/refersion
