Introducing Co-Managed, Co-Branded Influencer Storefronts: A New Way to Collaborate
Letting affiliates customize their pages is essential, but sometimes, you need to take on the job yourself as the brand. While the idea of a co-branded storefront makes sense—especially when partnering with high-value influencers, celebrities, or practitioners—it can also create a burden for the very people you’ve worked so hard to bring on board. After all, asking a busy influencer to build and manage a storefront from scratch can be a roadblock.
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That’s why we’re excited to introduce co-managed storefronts in CreatorCommerce. This new enhancement lets brands take over and manage an influencer’s co-branded storefront on their behalf, streamlining the setup process and making collaboration more effortless than ever.
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Why Co-Managed Storefronts?
- Reduce Work for Influencers
You’ve already invested in building a relationship with a high-profile collaborator. The last thing you want is to burden them with additional tasks like setting up collections, updating product descriptions, or fixing typos. By offering co-management, you do the work; they simply approve. - Perfect for Strategic Relationships
When you’re working with key partners—celebrities, practitioners, or influencers with large followings—you need to ensure everything looks professional and on-brand. Co-managed storefronts let you fine-tune the details to perfection. - Help Tech-Averse Collaborators
Some affiliates and practitioners may be less comfortable using new software. Co-management gives brands the power to handle all the technical details for them, so these collaborators can focus on what they do best: promoting your products.
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How It Works
- Create the Storefront
Inside Creator Commerce, you can spin up new influencer storefronts in just a few clicks. Issue access to as many affiliates or creators as you want. - Decide on the Management Approach
- Give Access: If your influencer is tech-savvy and eager to create their own custom storefront, simply send them the invitation link.
- Log In as Them: If you’d rather do the heavy lifting (or if your collaborator prefers that), use the “Log In” feature. This allows you to view their storefront exactly as they would, enabling you to create drops, edit product descriptions, and manage collections on their behalf.
- Collaborate & Approve
Once you’ve set up or updated the storefront, you can share it with the influencer for review and final approval. They get to see the polished, ready-to-go storefront without spending time on the nitty-gritty details.
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Key Benefits
- Streamlined Onboarding
High-value influencers no longer have to navigate unfamiliar software. You handle the setup, they provide brand-aligned content or messaging. It’s a win-win. - Complete Customization
Because you’re managing the storefront, you can ensure it perfectly matches your brand’s guidelines and campaign strategy. - Increased Conversion Rates
Tailored storefronts often lead to higher engagement and conversions. By removing obstacles for influencers, you make it simpler for them to share and promote your products. - Enhanced Brand-Influencer Relationships
Less hassle for collaborators means better relationships and more opportunities for future partnerships.
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Ready to Get Started?
With co-managed storefronts, you can now supercharge your influencer marketing strategies—especially with high-impact partners who may not have the time or interest to manage their own storefront. From big-name celebrities to older, tech-averse practitioners, this new feature ensures that every collaborator can offer a personalized storefront without the stress.
By giving brands the option to “take over and manage” or simply share access, CreatorCommerce offers unparalleled flexibility in how you collaborate with affiliates and influencers.
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Want to learn more?
Log in to your CreatorCommerce account and explore the new co-management settings. Let’s make influencer marketing more seamless, efficient, and impactful—together.
