The Playbook for iS Clinical

iS Clinical already has what most skincare brands struggle to earn: clinical credibility, professional adoption (dermatologists, medspas, aestheticians), and hero products with strong word-of-mouth. The constraint is not product quality—it’s how much context you can carry from a partner’s recommendation into the shopping session.

Today, most partnerships still collapse into the same pattern: a partner shares a link, the shopper lands on a generic page, and the store has to do all the work. That’s where conversion drops, AOV stays flat, attribution gets messy, and the partner has little reason to keep prioritizing your brand over other offers.

CreatorCommerce is designed to keep the partner’s story, authority, and curation intact through the entire shopping journey. Instead of a single landing page, you can give each partner a co-branded storefront on innovativeskincare.com, with their recommended routine, their educational content, and an auto-applied offer—while still tracking through your existing affiliate stack (Refersion). In practice, brands typically see 30%+ higher CVR and 67% higher AOV from co-branded experiences vs regular affiliate links.

This playbook is written for a B2B + B2C hybrid motion: scale professional-grade partnerships (medspas, derm offices, aestheticians) while also growing creator and ambassador-driven demand, without diluting clinical positioning.

Step 0: Segment Strategy (who you should build for first)

Before building pages, decide which partner segments you want to win, and what each segment needs to confidently sell iS Clinical. Skincare is uniquely dependent on trust and correct product selection, so segmenting by partner type and use case matters more than in many categories.

Segment A: Professional partners (B2B growth)

Who: Medspas, dermatology practices, aesthetic clinics, licensed aestheticians, skin health educators within clinics.

Why they matter: They bring high-intent traffic and credibility. They also influence repeat behavior through protocols and ongoing treatment plans. They are ideal for regimen-based AOV lift because they naturally sell complete routines rather than single products.

What they need: Co-branded pages that feel professional, not influencer-y; quick regimen recommendations by concern (aging, acne, hyperpigmentation, sensitivity); easy reorder flows; and education blocks they can stand behind.

Segment B: Creators/influencers (B2C growth)

Who: Skin-focused creators, beauty creators, celebrity/MUA ecosystems, GRWM style creators, sensitive-skin advocates, acne journey creators.

Why they matter: They create reach and content. Their audience converts best when you turn their recommendation into a curated, low-friction experience (auto-applied discount, routine order, product selection that matches the content).

What they need: A page that looks like their recommendation, with their routine, their content, and their proof points. They also need clarity on what to promote (hero products, bundles, seasonal protocols) and tools that make sharing easy.

Segment C: Ambassadors and power customers

Who: Loyal customers, esthetics students, brand advocates, employees of professional partners, clinic coordinators.

Why they matter: They provide steady referrals and can scale in volume, even if each individual has modest reach. This is where automation matters most—hundreds or thousands of pages.

What they need: Simple pages, pre-approved curation templates, and clear incentives. They don’t want to build from scratch; they want a ready-to-share shop.

What this means for iS Clinical

Start with professionals (Segment A) because it directly supports the B2B growth goal and tends to produce higher-quality content and higher AOV routines. In parallel, onboard a smaller cohort of creators (Segment B) to prove the content-to-commerce loop (UGC + education + regimen curation). Then expand to ambassadors (Segment C) with templated pages and automation.

Step 1: Partner Enrollment (build an intake that scales)

Your enrollment flow should create two outcomes: (1) you can approve and attribute the partner cleanly in Refersion, and (2) you collect just enough data to generate a high-converting storefront automatically.

Recruitment channels to systematize

Professional outbound: A targeted list of high-fit medspas and derm practices by geography and treatment focus. Outreach should offer a clear co-branded storefront on innovativeskincare.com plus protocol-based merchandising (not just a discount code). Position it as a conversion asset for their patients, not a typical affiliate program.

Seeding for creators: Product seeding for content creation that directly maps to storefront templates (e.g., ‘Active Serum acne protocol’, ‘Hyperpigmentation brightening routine’, ‘Sensitive skin calming routine’, ‘Red-carpet prep + recovery’). The goal is not just content; it’s content that becomes a permanent on-site shopping experience.

Inbound capture: Add ‘Partner with iS Clinical’ CTAs on site and in post-purchase email. Route applicants into a short form that determines segment and assigns the right storefront template.

Enrollment data to collect (minimum viable)

For each partner, capture: partner type (medspa/derm/aesthetician/creator/ambassador), top 1–2 skin concerns they focus on, their location and service area (for B2B), social handles and website (if any), and which hero products they already recommend (Active Serum, Pro-Heal Serum Advance+, etc.).

Anything you don’t want to collect manually can be inferred later: pull from Shopify order history (for existing customers), scrape public bios, or use AI workflows to draft storefront copy and recommended products that you then moderate.

Step 2: Partner Activation by Segment (make the first week count)

Most programs lose partners in the first 7–14 days because the partner has no ‘moment’ and no clear next action. Activation should feel like: ‘Your iS Clinical shop is live, personalized, and ready to share.’ The co-branded experience is the offer.

Activation for professionals (medspas, derm offices, aestheticians)

Shock-and-awe asset: A co-branded storefront that looks like a professional clinic resource center: their logo/name, ‘Recommended by [Clinic Name]’ header, and pre-built routines by concern with clear regimen order. Include a ‘How to use’ section and a ‘When to expect results’ guidance block (kept conservative and compliant).

Data collection via forms: Ask them 5 questions that improve conversion: top three products they stock or recommend, top concern they treat most, what skin types they see, whether they want a first-time patient offer, and whether they want a reorder reminder for patients.

Automation: As soon as they complete the form, CC generates their storefront and sends a launch email with: their link, their auto-applied offer, and 3 suggested ways to share (patient follow-up email, post-treatment QR code, website embed).

Activation for creators

Asset: A creator shop with their routine and content blocks that match the way they talk: GRWM, ‘what I use for breakouts’, ‘sensitive skin safe’, ‘red-carpet prep’. Keep it regimen-first so AOV rises naturally.

Content extraction: Pull 2–3 short quotes from their video captions to use as on-site microcopy, and ask for 3 photos (or allow you to embed approved UGC). The point is to keep the creator’s voice inside the shopping experience.

Sharing plan: Give them one primary link per story series (not per product). Their audience should land on the routine page, not a single PDP.

Activation for ambassadors

Template-first: Auto-generate a page based on one of three templates: ‘Best Sellers’, ‘Acne & Texture’, ‘Brightening & Spots’. Let them swap a few products, add a short bio, and go live.

Progress triggers: When they hit first sale, automatically email them an upgraded page option (add before/after, add routine quiz, add seasonal bundle) to keep engagement up.

Whitelisted Meta ads (partner-authorized)

For high-performing professional partners and select creators, you can use a 1-click ad authorization flow so iS Clinical can run ads from the partner’s handle (where appropriate) to their co-branded storefront. This often improves trust and CPM efficiency because the ad is coming from a recognizable authority. The key is to send traffic to a page that keeps the partner’s identity and regimen recommendations visible all the way to cart.

Step 3: Co-branded Storefronts & Funnels (what the pages should look like)

The goal is not just ‘a page with products’. The goal is a shopping funnel that reduces choice overload, increases trust, and increases multi-item baskets.

Storefront types to launch first

1) Routine-by-concern storefronts (highest AOV): Acne, hyperpigmentation, aging/fine lines, sensitive skin/redness. Each routine should map to your four-step philosophy (Cleanse, Treat, Hydrate, Protect) and clearly show what is optional vs essential.

2) Hero-product storefronts (highest conversion): ‘Active Serum routine’, ‘Pro-Heal Serum Advance+ routine’, ‘Fire & Ice prep + recovery’. These work well for creator content that anchors on a single product.

3) Professional clinic storefront (B2B trust): A page that reads like a clinic recommendation. Add sections like ‘How our clinic uses iS Clinical’, ‘Who it is for’, and ‘How to layer products’.

Funnel tests to run (simple, measurable)

Test A: Auto-applied offer vs code-only. Many shoppers drop when they have to remember or type a code. Auto-applying reduces mental math and improves conversion.

Test B: Routine cards vs product grid. Lead with 2–3 curated ‘routine cards’ and only then show individual products. This typically increases AOV because it frames the purchase as a system.

Test C: Education block placement. For iS Clinical, credibility is a conversion lever. Test ‘clinical proof’ and ‘how to use’ blocks above the fold vs mid-page.

Test D: Social proof source. On professional pages, emphasize clinic expertise and protocols; on creator pages, emphasize UGC and real-life usage notes.

Step 4: Funnel Details (go beyond the landing page)

Most partner programs stop at the landing page. iS Clinical can win by carrying co-branding and curation through product pages, cart, and post-purchase.

Co-branded pop-ups (lead capture + guidance)

Add a co-branded pop-up that triggers after scroll or exit intent: ‘Get a routine recommendation from [Partner Name].’ For professionals, this can be a simple concern selector; for creators, it can be ‘shop my routine’ with 2–3 buttons. The objective is to keep the shopper inside a guided flow, not bouncing back to search.

Co-branded product pages (context at the point of decision)

When a shopper clicks into a PDP from a partner storefront, keep a persistent ‘Recommended by [Partner]’ module with: where it fits in the routine, how often to use, and what to pair it with. This reduces uncertainty and increases add-to-cart for complementary items.

Cart-level co-branding (where AOV is won)

Auto-apply discount: Ensure the partner offer is already applied in cart.

Routine completion: If the cart includes ‘Treat’ but no ‘Protect’, recommend the best-fit SPF or protector product as ‘Complete the routine recommended by [Partner]’.

Cart-based attribution: Cart-aware attribution can capture incremental orders that would otherwise be missed when shoppers open multiple tabs or return later. This helps protect partner trust and improves your measurement.

Bundles and curated sets

For a ~50-product catalog, you can create lightweight virtual bundles per partner without heavy operations. Examples: ‘Clinic Brightening Set’, ‘Active Serum Starter Routine’, ‘Post-procedure calming routine’. The goal is to standardize best practices but still let partners customize.

Step 5: Launch & Track (ship fast, keep your existing program)

You do not need to replace Refersion. The launch plan should keep current links and attribution intact while upgrading what happens after the click.

Launch sequence

First: Connect Shopify theme + Refersion, confirm attribution flow, and define templates for each segment (professional, creator, ambassador).

Next: Launch a pilot cohort (e.g., 10–20 professional partners + 10 creators) with co-branded storefronts and 2–3 routine templates each.

Then: Turn on automated page generation for the long tail (ambassadors and smaller clinics) with moderation.

What to measure weekly

Track conversion rate, AOV, revenue per session from partner traffic, repeat purchase rate/CLTV, and partner retention (partners who drive at least one sale per month). Also track which routine templates perform best by segment and concern.

Step 6: Optimize (where compounding happens)

Once the base funnels are live, optimization should be a mix of content campaigns and funnel experiments. The best programs create a reason for partners to keep sharing every month.

Must-have retention flows: co-branded abandonment + post-purchase

Cart abandonment: Emails/SMS that say ‘Your routine recommended by [Partner] is still in your cart’ and keep the partner’s storefront context. Include a ‘complete your routine’ module.

Post-purchase: A series that reinforces regimen order and when to reorder. For example: Day 3 ‘how to layer’, Day 14 ‘what to expect’, Day 30 reorder prompt with the partner’s name and quick-add links.

Seasonal campaign calendar (12-month ideas)

January: ‘Reset your routine’ (acne + texture + hydration) with professional partners pushing regimen builders.

February: ‘Sensitive-skin season’ (calming routines) with creators who focus on barrier care.

March–April: ‘Brightening for spots’ (hyperpigmentation routines) with before/after education blocks.

May–June: ‘SPF and protect’ push—cart prompts to complete ‘Protect’ step.

July–August: ‘Travel routines’ (mini regimen curation) for creators and clinic retail.

September: ‘Back-to-clinic’ professional push: clinic storefront refresh, new patient offer tests.

October: ‘Texture and resurfacing’ education campaigns (keep claims conservative; focus on regimen consistency).

November: ‘Routine bundles’ for gifting (partner-curated sets).

December: ‘Event-ready’ (Fire & Ice prep and recovery) with creators and pros.

Optimization loop

Every month, refresh the top 20% of partner storefronts with new modules (new UGC, updated routine order tips, new bundles) and let the bottom 80% run on templates. This keeps quality high without creating an operations burden.

Step 7: Advanced (professional partners who want deeper co-branding)

For larger medspas, derm groups, and publishers, go beyond a storefront and offer deeper integrations.

Option A: Whitelabel co-branded microsites on your domain

A fully branded clinic subpage experience (‘Shop iS Clinical with [Clinic]’) that can be linked from their site, used in patient follow-ups, and embedded in treatment protocols. You maintain Shopify checkout and catalog control, while the clinic gets a premium patient experience.

Option B: Product embeds on partner sites

For partners who insist on keeping traffic on their own domain, provide product/routine embeds that still route to Shopify checkout with attribution intact. This is especially useful for clinics with strong SEO and appointment traffic.

Option C: Multi-location clinic management

For clinic groups, create one parent account and generate storefronts per location and per lead provider. This allows accurate attribution and lets each location merchandize based on local patient needs, while you standardize compliance and brand presentation.

What iS Clinical could implement first (a practical 30-day plan)

Week 1: Define three routine templates (acne, hyperpigmentation, anti-aging) aligned to Cleanse/Treat/Hydrate/Protect. Connect Shopify theme + Refersion. Decide on an auto-applied offer strategy for pilot partners.

Week 2: Onboard 10 medspas/derm offices and generate co-branded clinic storefronts. Add routine completion upsells in cart. Turn on co-branded abandonment emails for pilot traffic.

Week 3: Onboard 10 creators with UGC-driven storefronts. Launch two funnel tests (routine cards vs grid; education block placement). Begin whitelisted ads for 2–3 top partners if available.

Week 4: Review metrics (CVR, AOV, revenue per session, repeat purchases) and identify the best-performing modules. Roll out automation for ambassador pages using the top template. Expand partner recruitment with the improved offer: ‘Your co-branded iS Clinical shop is live in 48 hours.’

At the end of the pilot, you should have clear proof of where iS Clinical wins: higher AOV through regimen curation, higher conversion through trust and auto-applied offers, stronger attribution, and a partner experience that feels like a real asset—especially for professionals who want their recommendations to look as credible as they are.