The Shift: From Codes to Experiences

The Problem: Promo Codes Were Starting to Fail Cozy Earth

For a long time, Cozy Earth relied on a tried-and-true strategy: influencer promo codes. It was easy to track, easy to share, and during the brand’s initial growth phase, it worked. Creators would mention a code on social, and sales would follow.

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But like most fast-growing brands, Cozy Earth's little problems with that model became bigger problems. The weaknesses of a code-first strategy became increasingly difficult to ignore:

• Code leaks were undermining exclusivity and eroding margins.
• Attribution was murky, especially as multiple creators reached overlapping audiences.
• The customer journey lacked context, sending shoppers to generic pages with little connection to the creator who drove the traffic.
• Creativity was limited. A five-character code doesn’t tell a story or build a moment.

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At a time when Cozy Earth needed to differentiate and go deeper with fans, codes began to feel like a shallow tool. The influencer channel was starting to look like just another affiliate channel: without the premium experience Cozy Earth is known for.

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The Solution: From Discount Distribution to Experience Design

Cozy Earth partnered with CreatorCommerce to flip the model.

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Instead of relying on creators to hand out codes, the brand empowered them with co-branded landing pages—personalized digital storefronts that extended the creator’s identity into the buying experience.

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Each landing page was carefully curated to feel like a collaboration between the creator and the brand. These were more than just pages. They were destinations.

Here’s what they included:

• Hand-picked product selections aligned with the creator’s persona or preferences
• Auto-applied discounts that removed friction and increased urgency
• Creator visuals and content, building trust and familiarity
• Mobile-optimized layouts that made shopping smooth and immersive‍
• Full-funnel strategy that supported product revioews on product pages & discounts everywhere on the theme

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The result? Fans weren’t just clicking. They were staying, browsing, buying. The page wasn’t just a means to get a discount: it became a reason to convert.

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The Strategic Payoff

Switching to link-based experiences brought a wave of benefits. First, attribution became clean and reliable. Cozy Earth could directly track which creators were driving sales, not just traffic. That allowed them to optimize their program with confidence. Setting the stage for severl new experiences the Cozy team is working on testing furether.

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Second, the brand gained more control. Offers could be fine-tuned per creator. Pages could be updated in real time. Campaigns could evolve without waiting on new codes or worrying about leaks.

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But perhaps most importantly, Cozy Earth was finally giving its influencer partners the environment they deserved: a premium experience that mirrored the quality of both the product and the people promoting it.

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Want to turn Cozy Earth's story into one for your own program? Get in touch!