CreatorCommerce’s shopping experience is flexible — a creator’s landing spot can be a dedicated creator page, a collection, a product page, your homepage, or any custom page. The mechanism that decides where a shopper actually lands is called a Destination, and the glue that ties affiliate links to Destinations is the CC redirect. This article explains how the two work together.

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The two concepts, simply

• Destination — A setting on a tier or campaign that defines where an affiliate’s shopper should land. The Destination can point to any page on your theme and optionally load an alternate template with ?view=template-name.
• CC redirect — The URL /apps/cc-storefront/redirect that all affiliate link traffic should pass through. It looks up the creator, applies the Destination, and invokes the CreatorCommerce SDK.

While CC renders the core creator page at /pages/creator/{{handle}}, the shopping experience itself can live anywhere on the theme because the CC SDK lets developers reference creator data from any page.

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Why the redirect is critical

To ensure that affiliate links pass through the proper Destination (and pick up the UTMs that invoke the CC co-branded SDK), affiliate link traffic must route through /apps/cc-storefront/redirect. You set this in your affiliate platform as the link target.

This is a safe redirect. You can apply it to every affiliate in your program — even affiliates that are not enrolled in CreatorCommerce — without breaking anything.

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What happens when traffic passes through the redirect

When a shopper clicks an affiliate link that routes through /apps/cc-storefront/redirect, CreatorCommerce checks the creator’s status and acts accordingly:

• If the creator is synced and is in a valid Destination, the shopper lands on the page defined by the Destination. Any additional template overrides (view=template-name) defined on the Destination also load.
• If the creator is not synced or not in a Destination, the shopper is sent to your homepage instead of a broken page.

This graceful fallback is why the redirect is safe to apply broadly — no affiliate link ever breaks.

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Setting up the redirect in your affiliate platform

1. Open your affiliate platform (Social Snowball, Refersion, GoAffPro, GRIN, UpPromote, etc.).
2. Set the landing-page URL for affiliate links to:
   https://your-store.myshopify.com/apps/cc-storefront/redirect
3. Save. All new and existing affiliate links will now route through CC.

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Previewing without the redirect

If the redirect isn’t set up yet and you need to preview a creator page, you can go directly to /pages/creator/{{handle}}?cc={{handle}}. Use this as a preview only — production links should always go through the redirect so Destination logic and tracking fire correctly.

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Once the redirect is in place, everything downstream just works: affiliate tracking stays intact, the right landing page loads, and the CC SDK kicks in to personalize the experience.