Brand HelpGRIN Integration

How to enable the GRIN integration

October 29, 2024
Enable the GRIN integration to sync your creators and their respective activations/discounts with CreatorCommerce. This needs to be completed in order for affiliates to get their co-branded pages.

This article links out to additional help articles in order to assist in completing end-to-end integration enablement. Complete each linked article to ensure you've completed setup.

Step 1: Enable the connection

⚠️ Submit this form to enable the CreatorCommerce team to connect your GRIN account to your CreatorCommerce account.

Step 2: Update/create your Activations

  1. Go to the GRIN dashboard
  2. Go to 'Activations'
  3. Create a new Activation, or click into an existing one
  4. Add the prefix "CC //" to the beginning of the internal name of your activation

CreatorCommerce will sync with creators added to activations that contain this prefix.

Setting an Internal Activation Name that includes "CC //"

Step 3: Update/create your affiliate code groups & affiliate link groups

For CreatorCommerce to sync the relevant affiliate codes & affiliate links per creator, you need to add "CC //" to the beigging of the affiliate code group name and affiliate link group name.

Why is this step needed? In GRIN, creators can be associated will multiple discount codes and affiliate links, and the addition of a prefix in combination with the given activation makes it clear which link and/or code CreatorCommerce should associate sales to.

Setting Group Name's that include "CC //"

Step 4: Setup the redirect for your related affiliate link group

You can issue creators any affiliate link structure you'd like, and they can even keep their current links they may already have. However, to ensure that consumers are redirected to the correct end result, you'll need to add the following URL to the 'DESTINATION URL' slot for the related Affiliate Link group:

https://drops.shop/grin/redirect

This will push the shopper into the relevant shopping experience for the given creator, and CreatorCommerce will handle getting them there from here. All GRIN tracking and UTMs will be preserved with this action.

Example of setting the redirect: https://drops.shop/grin/redirect

Step 5: Go-live

With these steps complete, you should now be live. This means your emails will automatically send whenever you add new affiliates to relevant activations. Additional recommendations at this point are to promote the offering via a manual email campaign to existing customers, on social media, and to let any customer communities know as well.

Want to receive a free go-to-market consultation? Book some time here. The team will take you through strategies and will provide you with additional collateral to support the rollout.

Recommended Posts