We’ve compiled 100 creative use-cases we’ve seen work — organized by category — so you can stop guessing and start designing storefronts with intent.
Fashion & Apparel
- Send post-purchase email flows about how to style a given product.
- Include personal size guides and care instructions unique to each creator’s audience.
- Ditch discounts — lean into a “try now, pay later” model for curated lists to throttle AOV.
- Style challenges: encourage customers to recreate an influencer’s look using linked products.
- Bundle seasonal outfits as “creator’s wardrobe edit” collections.
- Embed short-form videos showing multiple ways to wear the same item.
- Host “shop the shoot” collections tied to creator photo sessions.
- Collaborate on limited-run merch drops tied to events or holidays.
- Build capsule collections around a creator’s personal aesthetic.
- Run a “7-day style diary” with a different product featured each day.
- Create co-branded virtual fitting rooms with model images from the creator’s audience profile.
- Add creator’s personal fabric care tips for delicate or specialty pieces.
- Launch a “look for less” section showing budget-friendly alternatives in your catalog.
- Partner with stylists to create occasion-specific edits (weddings, vacations, etc.).
- Showcase sustainable pieces with creator’s commentary on materials & sourcing.
- Include “what’s in my suitcase” travel capsule kits.
- Offer custom embroidery or monogramming tied to creator campaigns.
- Co-host digital fashion shows streamed from the storefront.
- Spotlight customer UGC wearing the creator’s picks.
- Use creator’s behind-the-scenes factory tours to deepen trust.
Health & Wellness
- If you’re a multi-brand marketplace, allow creators to build their own marketplaces wrapped around your catalog.
- Bundle starter kits for new health regimens curated by niche experts.
- Add custom workout or wellness challenges tied to specific product bundles.
- Offer free downloadable guides with product-linked tips from the creator.
- Run “month in my life” logs with integrated product usage.
- Include “how to use” tutorial videos with the creator demonstrating techniques.
- Create symptom-specific collections (e.g., recovery, gut health, energy boost).
- Pair supplements with co-branded diet or exercise plans.
- Offer community forum access for buyers of creator-curated bundles.
- Host virtual workshops on topics tied to the creator’s expertise.
- Include wellness tracker templates in the storefront downloadables.
- Build recovery kits for specific sports or physical activities.
- Tie in “before/after” case studies from the creator’s followers.
- Offer seasonal immune support bundles.
- Bundle meditation tools with a co-branded guided audio track.
- Host subscription clubs for ongoing product replenishment curated by the creator.
- Include deep-dive blog posts on ingredient sourcing and benefits.
- Sell limited-time collab packaging featuring creator artwork.
- Create “habit-stacking” kits with items designed to be used together.
- Host a loyalty program where points are earned through creator-specific content engagement.
Food & Beverage
- Bring in step-by-step recipes and turn creator pages into cookbooks around your products.
- Bundle seasonal ingredients for “holiday recipe kits.”
- Create “shop the pantry” pages showing every product used in a creator’s kitchen.
- Feature creator’s signature drink recipes with shoppable ingredients.
- Launch co-branded tasting boxes or sample packs.
- Offer cooking class livestreams directly from the storefront.
- Curate “weekday dinner” or “meal prep Sunday” bundles.
- Include wine or beverage pairing suggestions alongside food products.
- Run “flavor of the month” drops featuring limited-edition items.
- Partner on co-branded packaging featuring creator photos or stories.
- Publish “from farm to table” traceability maps featuring your sourcing and creator’s commentary.
- Host “cook along” nights via social media integration.
- Bundle spices or condiments with main dish kits.
- Offer special menus for dietary preferences curated by niche influencers (vegan, keto, etc.).
- Turn the storefront into a seasonal entertaining guide.
- Highlight recipes from creator’s cultural background to expand audience exposure.
- Use QR codes on packaging to drive buyers to the co-branded storefront.
- Create “kids in the kitchen” snack kits.
- Host contests for customers to submit their own recipes using the featured products.
- Offer pre-order access to new flavors only through creator storefronts.
Beauty & Cosmetics
- Build creator-curated “morning routines” and “night routines” with linked products.
- Offer makeup bag essentials bundles.
- Tie products to seasonal trends (festival looks, holiday glam, etc.).
- Embed creator makeup tutorials directly into the storefront.
- Create skincare regimens for specific skin types.
- Bundle “get ready with me” essentials based on creator videos.
- Host live Q&A sessions about product usage and benefits.
- Offer mini-size kits for travel or trial.
- Launch limited-edition co-branded packaging with creator designs.
- Create haircare routines based on creator’s signature style.
- Run “before & after” transformations with products featured in the set.
- Curate color palettes that match seasonal or trending aesthetics.
- Bundle fragrance with complementary products for layered scent experiences.
- Offer beauty challenges tied to giveaways (e.g., recreate my look).
- Include sustainability stories for clean beauty lines.
- Offer early access to new product launches via creator storefronts.
- Host tutorial series on how to combine products for pro-level results.
- Spotlight products used backstage at events the creator attends.
- Create “first date” or “special occasion” kits.
- Offer subscription refills for staple items curated by the creator.
Cross-Category Bonus Ideas (because the best strategies break boundaries)
- Turn the storefront into a content hub with both products and related articles.
- Offer charitable tie-ins where a portion of proceeds supports the creator’s cause.
- Bundle physical products with digital experiences (courses, e-books, events).
- Use countdown timers for time-limited co-branded drops.
- Build themed kits for major cultural moments (Olympics, award shows, sports finals).
- Partner with multiple creators to release “battle of the bundles” competitions.
- Use creator’s photography to re-skin your entire storefront template.
- Run scavenger hunts with hidden discounts across multiple creator pages.
- Create joint loyalty programs where points accrue across brand & creator channels.
- Tie physical events to storefront exclusives (e.g., in-store pick-up for online drops).
- Use SMS flows for co-branded drop alerts.
- Offer AR try-on for products featured in creator campaigns.
- Build gift guides curated by multiple creators together.
- Create thematic “month of…” campaigns (e.g., “Month of Wellness”).
- Host podcast interviews with creators embedded alongside product links.
- Create surprise boxes with products from multiple categories.
- Include handwritten creator thank-you notes in every order.
- Use the storefront as the post-event merch hub.
- Offer members-only access to rare or back-in-stock products.
- Cross-promote between multiple creators’ storefronts to increase discovery.