Launching a co-branded strategy on CreatorCommerce can be quite exhilarating, but before you consider the project complete, make sure that the rest of your eCommerce department has been adequately communicated with about the implementation. Hosting co-branded shopping experiences directly on your theme has its benefits, but also comes with its share of side-effects. Navigating these side effects can be quite easy, but it's essential that the entirety of your team is aware of them.

CreatorCommerce will create on-going collections for your creators

CreatorCommerce will creator two types of collections automatically:

1. A collection for each drop
2. A collection for each creator (containing all products they recommend)

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These collections serve as vehicles for you to be able to deploy a creator's related curations anywhere across your storefront. This allows you to use any existing sections that work with collections.

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Heads up: Ensure these collections are not pulled into any automatic collection feeds

Some Shopify themes contain pages that showcase latest collections. If this sounds like your theme, make sure to exclude any collections created by CreatorCommerce by filtering out collections that have an association to the creator metaobject that CreatorCommerce maintains.

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In general, it's a best practice to ensure that collection feeds on Shopify are an 'opt-in' filter as opposed to an 'opt-out' filter. Meaning that by default a collection should not be included in the feed unless it meets specific criteria.

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Co-branded pages share sections & blocks with the rest of your theme

If you update blocks, sections and CSS on your homepage, don't forget about your creator pages. Make sure to test any changes to your theme on your new pages, just as you would with your homepage.

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When making substantial copy or code adjustments to accommodate a new promotion, collection, seasonal change, just remember to consider the affiliate experience that comes to /pages/creator/. The same goes for updates to any Shopify Markets, make sure to account for the creator pages as well.

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Consider if you want your co-branded pages to be searchable or not

Add/update the robots.txt.liquid file to exclude creator pages from search indexing:

1. Go to Shopify > your Online Store > select to Edit Code > search for' robots.txt.liquid' > select the file (or create this file if it does not exist yet)
2. Include the below within your file, if you already have a well structured file, then make sure to update it to include {{ 'Disallow: /pages/creator' }} {{ 'Disallow: /pages/creator/*' }}

{% for group in robots.default_groups %}
  {{- group.user_agent -}}

  {%- if group.user_agent.value == '*' -%}
    {{ 'Disallow: /pages/creator' }}
    {{ 'Disallow: /pages/creator/*' }}
  {%- endif -%}

  {%- if group.sitemap != blank -%}
    {{ group.sitemap }}
  {%- endif -%}
{% endfor %}

Save & publish when ready.

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Click here to learn more about robot.txt files for Shopify.

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Minimize pop-ups on your creator pages

Users who reach co-branded pages are already shopping in the context of an offer. Therefore, projecting additional offers for the same gain (or less) only adds further distractions to the affiliate funnel. Make sure to disable your pop-ups for /pages/creator/.

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If you have questions on how to navigate these facets, or mitigate any operational risk, don't hesitate to reach out to support at help@creatorcommerce.shop