It feels simple now.

But getting here definitely wasn’t.

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The truth: PMF is soaring… but a nasty ops problem has been brewing

This year was huge for validating our product-market fit. But under the surface, we were drifting into dangerous territory. Merchants are not just asking for co-branded landing pages — they are rethinking their entire growth models, their theme strategies, and the way they activate creators.

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This means pressure.

Real pressure.

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• Custom code inside merchant themes
• Overnight feature builds
• Ad hoc integrations
• Internal dev tools duct-taped together
• And at times… essentially becoming the eComm manager for their influencer collabs & stepping up to run everything

Brands on the right plans have been getting exactly what they needed.

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But the rest? They were unintentionally left behind.

And the platform itself?

It has become too technical (without a non-technical outlet to off set to).

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Features haven't been making it into the dashboard fast enough.

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Support pressure is stacking up.

So we made the kind of call founders usually lose sleep over:

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Pause net-new features. Pause major sales pushes. And rebuild the foundation the right way.

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The result: A fully embedded, Shopify-native dashboard that merchants actually understand is here

As of this week, every CC merchant can update their CreatorCommerce app and unlock a brand-new dashboard — one that feels native to Shopify, fast to navigate, and radically easier to understand.

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Instead of reinventing UI patterns, we embraced the familiar: Shopify Polaris, the design language merchants already use every day.

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And the moment we made that decision, everything clicked.

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This new dashboard lets you:

• Build co-branded UX directly on your theme — without touching a line of code
• Use CC inside a UI that feels like Shopify, not another app you have to learn
• Access every feature, switch, and toggle from one spot
• Click into help articles, dev docs, flows, and integrations without hunting
• Understand features before enabling them — no more guesswork
• Implement in minutes, not hours or days

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This is a humble UX reset with a very loud impact: merchants learn faster, we ship faster, and everyone gets to outcomes faster.

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And now the game-changer: Custom forms you can build On the fly

Inside this new dashboard lives one of the most powerful tools we’ve ever shipped:

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CreatorCommerce Forms — rebuilt to be simple, flexible, and completely self-serve.

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Forms are the lifeblood of meaningful collaboration. Recruitment forms are fine for approvals — but what about everything after approval? How do you run a collaboration full of content, storytelling, and conversion-driven merch?

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You do it by collecting the right data at the right time.

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CreatorCommerce now supports four form types that map to the full creator lifecycle:

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Onboarding Forms

Your activation moment — “You’re approved! Let’s build your storefront.”

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Collection Forms

Perfect for ongoing curation with high-SKU brands.

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Product Forms

Ideal for CPG or vertical brands where creators need to go deep on a few select products.

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Custom Forms

For everything else: B2B affiliates, brand questionnaires, creative briefs, business info — whatever your program requires.

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Building one is dead-simple:

1. Title + description
2. Choose which collab tiers should receive it
3. Pick fields from your Custom Field Builder
4. Add labels or instructions
5. Save + toggle on
6. The system emails creators automatically

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Creators see these forms directly inside their storefront editor, complete with guided steps to upload logos, banners, copy, product details — and all of it immediately flows into their co-branded experience.

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This isn’t “collecting data.”

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This is creators actively shaping their own storefronts, fueling better merch, fresher funnels, and higher conversion.

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Self-Serve isn’t a feature — It’s a turning point

We didn’t build this dashboard to look pretty.

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We built it because brands were breaking the old model. They need:

• Faster activation
• Faster personalization
• Faster iteration
• Less engineering
• Less hand-holding
• More control

And now they have it.

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Whether you’re a category-leading brand or a solopreneur, you can now stand up co-branded creator experiences without needing to code and without needing to relearn a new UI paradigm.

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If you can manage Shopify collections or metafields, you can manage CreatorCommerce.

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A new chapter for Q4 and beyond

We’re proud of what ships today — not because it’s flashy, but because it’s foundational.

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It sets the stage for everything coming next: deeper automation, smarter defaults, richer data, and more ways for creators to meaningfully shape the commerce experiences they promote.

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Self-serve is here.

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Custom forms are here.

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And the new Shopify-native CreatorCommerce dashboard is officially live.

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Let’s build this next chapter together.