If you're running an ambassador program on Roster, you already know the platform is built for action. Tasks, milestones, onboarding flows—Roster has done the hard work to keep your ambassadors engaged and moving.

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Now there's a new way to put that momentum to work.

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We're excited to announce our new and improved Roster integration, which allows brands to issue co-branded landing pages or full storefronts for ambassadors to personalize, add their own content to, and build out curated product collections on.

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It's the missing piece between ambassador engagement and ambassador revenue.

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Why This Matters

Most ambassador programs stop at discount codes and affiliate links. That's fine for tracking, but it leaves a lot on the table.

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When an ambassador shares a generic link to your homepage, you're asking their audience to do the work—figure out what to buy, trust the brand on their own, and hope the experience feels relevant to them.

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Co-branded landing pages flip that. The ambassador's face, voice, and product picks are front and center. Their audience lands somewhere that feels familiar and curated. And the brand gets a conversion environment that actually matches the context of the referral.

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That's what this integration unlocks at scale.

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Built for Programs That Are Ready to Grow

We rolled this integration into beta a few months ago, and wanted to give it time to bake before going wide. What we've seen has exceeded expectations.

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VKTRY, for example, has deployed pages across thousands of NIL athletes, parents, practitioners, and more. Instead of one ambassador funnel, they now have thousands—each customized in the tone and aesthetics that make sense for that ambassador's audience.

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Cozy Earth has taken a similar approach, turning their ambassador program into something that looks a bit more like an ambassador army.

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The results across Roster brands testing the integration:

• 43% lift in AOV
• 71% lift in conversions
• 8,400+ collections curated across landing pages and creator shops

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These aren't just vanity metrics. They point to something deeper: when ambassadors have real ownership over their page, they promote it more. And when their audience lands somewhere personal, they convert.

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How It Works

Once connected, brands can issue landing pages or storefronts directly to ambassadors through Roster. Ambassadors can then:

• Personalize their page with their own images, bios, and branding
• Add UGC to build trust and authenticity
• Curate product collections based on what they actually use and recommend
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Everything syncs back to your Shopify store—inventory, pricing, checkout. And because it's built on CreatorCommerce, you get the co-branded experience without the dev lift.

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Who This Is For

This integration is ideal for brands that:

• Already run ambassador programs on Roster
• Have a high volume of ambassadors and need to deploy pages at scale
• Want to move beyond discount codes and affiliate links
• Are looking to increase AOV and conversion from ambassador-driven traffic

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If your program is still small, this can also serve as the foundation you scale into.

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Get Started

If you're a Roster brand and want to see what this integration could look like for your program, we'd love to walk you through it.