Brand HelpSocial Snowball Integration

Klaviyo flows to update for the Social Snowball integration

November 21, 2023
Social Snowball offers several touch points with affiliates throughout their journey, creating even more opportunities to nudge them to launch a shop. This guide walks you through small adjustments to make to each Social Snowball email to accomplish a more robust communication strategy around co-branded shop benefits & access.
⚠️ This guide can take up to 30min to complete - it's highly recommend to allow the CreatorCommerce team to do this for you. Submit this form to enable the CreatorCommerce team to complete email setup for you.

However, if you'd like to learn and do this yourself, you can complete the remainder of this guide to accomplish a lightweight implementation.

Start in Klaviyo

This guide covers updates to Klaviyo emails specifically.

  1. Go to "Flows"
  2. Search for "Social Snowball" in the search bar
  3. Right click, and open each cloned Social Snowball flow in a new tab to make it easier to edit

Flow configuration edits

To account for the CreatorCommerce integration you'll need to update the structure of some of your flows.

Setup a conditional statement for CreatorCommerce campaigns VS standard campaigns

This ensures that affiliates receive Social Snowball emails that reflect if they should setup a CreatorCommerce shop or not.

  1. Add a 'Conditional split' block as the first step of each Social Snowball flow
  2. Set the condition to "Properties about someone", then "Program - Social Snowball", then "contains" and then "CC //", and save
  3. All current steps in the flow will be added to the "Yes" branch, within this branch clone all relevant steps all the way down the chain (Relevant for Time delays, Emails, and SMS)
  4. Within the "No" branch, recreate the same conditional statements that are contained in the "Yes"
  5. Move the duplicated steps over from the "Yes" branch to their relevant placements in the "No" branch
  6. As a result, you should have two identical branches, all with the same steps, stemming out of the conditional statement you added to the beginning of the flow
Example of duplicating branch steps, before moving them over to the "No" branch

Adding a delay step to the "CC //" conditional branch

Delaying the conditional branch for CreatorCommerce-specific programs allows additional time for pending changes & syncing. It removes any possible discrepancies between discounts and affiliates between Social Snowball and CreatorCommerce.

  1. For select flows (listed below), add a "Time delay" block as the first step WITHIN the "Contains CC //" branch
  2. Set it to delay by 1 hour and save
  3. Make sure to do this for all flows listed below:

Relevant flows that need a 1 hour delay step

  • Email - Template - Social Snowball - Affiliate discount code changed (instant)
  • Email - Template - Social Snowball - Manually Added Affiliates
  • Email - Template - Social Snowball - Post purchase
  • Email - Template - Social Snowball - Post sign up form
  • Email - Template - Social Snowball - Program Changed
  • CreatorCommerce Co-branded Shop Education Flow (Add the 1 hour delay as the first step of the flow)
Addition of 1 hour delay

Update profiles that get invited to CreatorCommerce

To support with any future tracking or reconciliation, it's recommended to update profile properties when a user has officially heard about the opportunity with CreatorCommerce.

  1. For the second step in the "Yes" branch, after the 1 hour delay (or as the first step if the flow does not have a 1 hour delay), add the "Profile property update" block
  2. For the configuration, select "Create new property" with a "Property Label" of "invited-to-creatorcommerce", a type of "Boolean", and a "Property Value" of "True". When complete select "Save".
Logging the profile update

Flow emails to edit with examples

The examples below provide a generic approach for updating your Social Snowball flows for CreatorCommerce. It's recommended to emphasize positioning & tone that better reflect the merits of your current affiliate programs.

Email - Template - Social Snowball - Affiliate discount code changed (instant)

No edits are needed for this email. Instead, ensure that no email is sent to affiliates that are on programs relevant to CreatorCommerce. In other words, delete the emails on the "Yes" branch for programs that contain "CC //".

Email - Template - Social Snowball - Affiliate notification of sale (instant)

Subject: You’ve got money!💰

H1 Title: Someone made a purchase with your link, nice work!

Body Copy Section 1:

Purchase value: {{ person|lookup:"Referral Currency - SocialSnowball"|default:"" }}{{ person|lookup:"Social Snowball: Affiliate Order Value"|default:"" }}
Your commission: {{ person|lookup:"Referral Currency - SocialSnowball"|default:"" }}{{ person|lookup:"Social Snowball: Payout amount"|default:"" }}

To view your payouts and other important info, login to your payout portal here.

Keep up the great work, you're killing it!

As always, never hesitate to reach out if you have any questions,.

P.S. Want to increase your payouts next time? If you haven't already, setup an affiliate shop with {{organization.name}}! Generate more referrals by sharing a shop that showcases your recommendations.

Get your affiliate shop and increase your earnings by clicking here.

URL to Hyperlink (clicking here): https://dashboard.creatorcommerce.shop/invitation?email={{ email }}&channel=<<INSERT-MYSHOPIFY-DOMAIN-HERE>>

Email - Template - Social Snowball - Affiliate paid (instant)

Subject: You've received a payout!

H1 Title: NA

Body Copy Section 1:

A payment amount of {{ person|lookup:"Referral Currency - SocialSnowball"|default:"" }}{{ person|lookup:"Social Snowball: Payout amount"|default:"" }} has been paid to your account. Please allow up to 5 business days for the transaction to settle in your account.

To view your payouts and other important info, login to your payout portal here.

As always, never hesitate to reach out if you have any questions,.

P.S. Want to increase your payouts next time? If you haven't already, setup an affiliate shop with {{organization.name}}! Generate more referrals by sharing a shop that showcases your recommendations.

Get your affiliate shop and increase your earnings by clicking here.

URL to Hyperlink (clicking here): https://dashboard.creatorcommerce.shop/invitation?email={{ email }}&channel=<<INSERT-MYSHOPIFY-DOMAIN-HERE>>

Email - Template - Social Snowball - Manually Added Affiliates,

Email - Template - Social Snowball - Post purchase,

Email - Template - Social Snowball - Post sign up form

(All 3 are the same)

Email #1

Subject: Make money promoting our products! 💸

H1 Title: Welcome aboard

Body Copy Section 1:

Hey {{ first_name|default:'' }},

Thanks for joining our affiliate program! We’re glad to have you on board.

As an affiliate, you now have the power to unlock incredible earning potential by sharing your {{organization.name}} affiliate shop with your audience. Just imagine - every time someone clicks through and makes a purchase, you'll receive instant rewards and commissions! 💰

To finish sign up, setup your shop below.

CTA/Button: Launch my affiliate shop  (Link: "https://dashboard.creatorcommerce.shop/invitation?email={{ email }}&channel=<<INSERT-MYSHOPIFY-DOMAIN-HERE>>")

Body Copy Section 2: We're working with CreatorCommerce to provide you with an affiliate shop that's built for referrals. You'll be able to personalize your shop with your favorite products & your content.

Email #2

Subject: Following up on your new opportunity

H1 Title: Following up on your new opportunity

Body Copy Section 1: 

Hey {{ first_name|default:'' }},

You were recently invited to our affiliate program, so we wanted to send over a quick email recapping how the program works.

As an affiliate, you have the opportunity to earn rewards & cash by referring your friends to shop with us.

Here’s an overview of how you can earn:

  1. Share your affiliate shop with friends & family and let them know they'll get {{ person|lookup:"Referral Friend Offer - SocialSnowball"|default:"" }} off by buying from you
  2. Then get {{ person|lookup:"Referral Reward - SocialSnowball"|default:"" }} paid back on every purchase 💰
  3. When you reach <<THRESHOLD>> in sales on your shop, you’ll receive a $<<BONUES-AMOUNT>> cash bonus and will get bumped to a <<NEW-RATE>>% commission rate ⭐️

To complete sign up, click below to setup your co-branded affiliate shop with {{organization.name}}!

CTA/Button: Launch an affiliate shop  (Link: "https://dashboard.creatorcommerce.shop/invitation?email={{ email }}&channel=<<INSERT-MYSHOPIFY-DOMAIN-HERE>>")

Body Copy Section 2: We're working with CreatorCommerce to provide you with an affiliate shop that's built for referrals. You'll be able to personalize your shop with your favorite products & your content.

Email #3

Subject: She earned $300 by referring friends to {{organization.name}}

H1 Title: She earned $300 by referring friends to {{organization.name}}

Body Copy Section 1: 

Hey {{ first_name|default:'' }},

One simple social media post with a link-in-bio to purchase has generated our top affiliates this month:

  • $218 in store credit
  • $429 in cash commissions
  • and a $1,200 cash bonus

And those are just a few of them!

Imagine getting all of that just by sharing your experience with {{organization.name}}?

Here's exactly how they did it:

Step 1️⃣: Record a video with a product

Step 2️⃣: Share it with friends, family, and social media

Step 3️⃣: Give them your affiliate shop link and let them know they'll get a {{ person|lookup:'Referral Friend Offer - SocialSnowball'|default:'' }} discount by purchasing from it

Pro tip: Replace your link-in-bio link with your affiliate shop link whenever you post to maximize earnings.

Setup your co-branded affiliate shop with {{organization.name}} and CreatorCommerce below!

CTA/Button: Setup your co-branded affiliate shop  (Link: "https://dashboard.creatorcommerce.shop/invitation?email={{ email }}&channel=<<INSERT-MYSHOPIFY-DOMAIN-HERE>>")

Body Copy Section 2: We're working with CreatorCommerce to provide you with an affiliate shop that's built for referrals. You'll be able to personalize your shop with your favorite products & your content.

Email #4

Subject: There is real money on the table here

H1 Title: There is real money on the table here

Body Copy Section 1: 

Hey {{ first_name|default:'' }},

I wanted to reach out to remind you that you could be earning some serious money from your new position with us as an affiliate partner.

One massive upside to our program is that the earning potential is unlimited. As long as you keep getting sales, you keep getting paid. 

Here’s an overview of how you can earn:

  1. Share your affiliate shop with friends & family and let them know they'll get {{ person|lookup:"Referral Friend Offer - SocialSnowball"|default:"" }} off by buying from you
  2. Then get {{ person|lookup:"Referral Reward - SocialSnowball"|default:"" }} paid back on every purchase 💰
  3. When you reach <<THRESHOLD>> in sales on your shop, you’ll receive a $<<BONUES-AMOUNT>> cash bonus and will get bumped to a <<NEW-RATE>>% commission rate ⭐️

To unlock these earnings, setup your co-branded affiliate shop with {{organization.name}} below:

CTA/Button: Setup your co-branded affiliate shop  (Link: "https://dashboard.creatorcommerce.shop/invitation?email={{ email }}&channel=<<INSERT-MYSHOPIFY-DOMAIN-HERE>>")

Body Copy Section 2: We're working with CreatorCommerce to provide you with an affiliate shop that's built for referrals. You'll be able to personalize your shop with your favorite products & your content.

Email #5

Subject Join our community ❤️

H1 Title: Join our affiliate community

Body Copy Section 1: 

Hey {{ first_name|default:'' }},

It's <<INDIVIDUAL-NAME>> here, I’m the <<POSITION>> of {{organization.name}}. I wanted to send you an email to remind you that you've been invited into our community of affiliates.

By joining our program, you'll earn cash by sharing a co-branded shop link with friends and family. When someone buys using your shop link, they'll receive {{ person|lookup:'Referral Friend Offer - SocialSnowball'|default:'' }} off their order and we'll send you {{ person|lookup:'Referral Reward - SocialSnowball'|default:'' }} to a payout method of your choice.

All the best,

<<INDIVIDUAL-NAME>>

Founder of {{ organization.name }}

CTA/Button: Create a co-branded shop with {{organization.name}}  (Link: "https://dashboard.creatorcommerce.shop/invitation?email={{ email }}&channel=<<INSERT-MYSHOPIFY-DOMAIN-HERE>>")

Email - Template - Social Snowball - Program Changed

Add conditional statements if needed for multiple programs tiers

Program #1

Subject: Welcome to the Starter Tier

H1 Title: NA

Body Copy Section 1: 

Hi {{ person|lookup:"Affiliate First Name"|default:"" }},

Welcome to the Starter Tier of the {{organization.name}} affiliate program. This is your chance to earn real rewards, and eventually serious cash by growing an affiliate business centered around curation.

Initially, you'll receive a {{ person|lookup:'Referral Reward - SocialSnowball'|default:'' }} commission paid in <<FORMAT>>. Once you’ve made <<MILESTONE>> in referrals, you’ll graduate to the next tier, and receive a <<NEXT-RATE>>% commission rate, and even a $<<BONUS-AMOUNT>> bonus!

Your friends and followers will also get {{ person|lookup:"Referral Friend Offer - SocialSnowball"|default:"" }} off!

To take advantage of these rewards, setup & share a co-branded affiliate shop with {{organization.name}}.

CTA/Button: Launch my affiliate shop  (Link: "https://dashboard.creatorcommerce.shop/invitation?email={{ email }}&channel=<<INSERT-MYSHOPIFY-DOMAIN-HERE>>")

Body Copy Section 2: We partnered with CreatorCommerce to provide our affiliates with high-powered affiliate shops, that allow you to pick your favorite products, upload content, and more!

Program #2

Subject: Upgraded! Welcome to the next tier

H1 Title: NA

Body Copy Section 1: 

Hi {{ person|lookup:"Affiliate First Name"|default:"" }},

Congrats! Welcome to the next Tier of the {{organization.name}} affiliate program. You’re well on your way to earning more from each referral you make. You’ll now receive a {{ person|lookup:'Referral Reward - SocialSnowball'|default:'' }} commission moving forward.

Your friends and followers will also get {{ person|lookup:"Referral Friend Offer - SocialSnowball"|default:"" }} off!

Keep things rolling by updating & sharing your co-branded affiliate shop. If you haven’t set one up yet, co-branded shops allow you to garner more trust & novelty from others you share your recommendations with. This leads to more overall engagement with your endorsements, and ultimately more sales.

CTA/Button: Update my co-branded shop (Link: "https://dashboard.creatorcommerce.shop/invitation?email={{ email }}&channel=<<INSERT-MYSHOPIFY-DOMAIN-HERE>>")

Body Copy Section 2: We partnered with CreatorCommerce to provide our affiliates with high-powered affiliate shops, that allow you to pick your favorite products, upload content, and more!

SMS - Template - Social Snowball - Post purchase

SMS #1

Body: Thanks for shopping with us! Did you know you could get paid to curate our products? You'll get {{ person|lookup:"Referral Reward - SocialSnowball"|default:'' }} paid in cash, and your friend gets a {{ person|lookup:"Referral Friend Offer - SocialSnowball"|default:'' }} discount on every referral! Learn more: https://dashboard.creatorcommerce.shop/invitation?email={{ email }}&channel=<<INSERT-MYSHOPIFY-DOMAIN-HERE>>

SMS #2

Body: Want to launch a shop of your own and sell our products? Our affiliates are earning more income by sharing a co-branded {{organization.name}} shop with others. Sign up here: https://dashboard.creatorcommerce.shop/invitation?email={{ email }}&channel=<<INSERT-MYSHOPIFY-DOMAIN-HERE>>

SMS #3

Body: How are you liking your order? Whether inviting your friends to shop, or sharing us on social media, make sure to do so via your own affiliate shop with ((organization.name}}. There's no shortage of ways to earn. Start here: https://dashboard.creatorcommerce.shop/invitation?email={{ email }}&channel=<<INSERT-MYSHOPIFY-DOMAIN-HERE>>

SMS - Template - Social Snowball - Post Sign up form

SMS #1

Body: Thanks for signing up! Invite your friends to shop with us by setting up your own affiliate shop! You'll get {{ person|lookup:"Referral Reward - SocialSnowball"|default:'' }} paid in cash, and your friend gets a {{ person|lookup:"Referral Friend Offer - SocialSnowball"|default:'' }} discount! Learn more: https://dashboard.creatorcommerce.shop/invitation?email={{ email }}&channel=<<INSERT-MYSHOPIFY-DOMAIN-HERE>>

SMS #2

Body: Want to grow your passive income? Build a side-hustle by promoting {{organization.name}} products from your very own affiliate shop: https://dashboard.creatorcommerce.shop/invitation?email={{ email }}&channel=<<INSERT-MYSHOPIFY-DOMAIN-HERE>>

Saving & completing

Make sure CreatorCommerce is integrated with Social Snowball before setting any flows live.

  1. Go to "Flows"
  2. Search for "Social Snowball" in the search bar
  3. Open each Social Snowball flow in a new tab
  4. Ensure that all new email/SMS steps are set to "Live"

Now, any non-CreatorCommerce affiliate will receive the standard Social Snowball flows, and any CreatorCommerce affiliate will receive the CreatorCommerce edited Social Snowball flows.

Still stuck and trying to get live? No worries, let's get you situated. Book a support call with us here.

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