Brand HelpSocial Snowball Integration

How to enable the Social Snowball integration

January 15, 2024
Enable the Social Snowball integration to sync your affiliates and their respective programs/discounts with CreatorCommerce. This needs to be completed in order for consumers to get discounts and for affiliates to get commissions from shop orders.

This article links out to additional help articles in order to assist in completing end-to-end integration enablement. Complete each linked article to ensure you've completed setup.

Step 1: Enable the affiliate sync

The core outcome of this integration is that your affiliates are being synced with CreatorCommerce. To do this, follow these steps:

  1. Go to your Social Snowball dashboard
  2. Go to the 'Integrations' tab
  3. Click on the CreatorCommerce integration
  4. Flip the toggle to enabled
  5. Select 'Save'

As of this moment, the integration is now enabled. However, you'll need to complete a few more steps before you'll be ready to go live with the integration.

Enabled integration

Step 2: Edit the title of relevant Social Snowball programs

CreatorCommerce will only sync affiliates who are contained within programs with the correct title structure. This ensures that you can control who should receive shops. Follow these steps to do this:

  1. Go to your Social Snowball dashboard
  2. Go to the "Programs" tab
  3. Select to edit a program, or create a new one
  4. Add "CC // " to the beginning of each relevant program name (Examples: "CC // Primary Affiliates" or "CC // 10% Discounts, 20% Commissions")
  5. Remember to save your program name changes

Note: You cannot change the name of the "Default Program", you'll need to move affiliates out of that program to another if you wish to issue them shops

Changing program name to include "CC // "

Step 3: Review and update your affiliate email flows

Before completing this step, you'll need to setup your primary email invitation flow forCreatorCommerce applicable affiliates. This task is independent of Social Snowball. To do this, select an finish one of the guides below based on your service provider for email communications:

Want to save yourself the time? Submit a request for the CreatorCommerce team to do this for you by filling out this request form.

Due to the nature of the integration, various edits will need to be applied to your email communication strategy once your primary flow is setup. Select one of the following guides to complete these tasks for Social Snowball based on your service provider for email communications:

Step 4: Disable the default Social Snowball system emails

With your own custom emails & invitation flows setup in your email service provider, you'll no longer need Social Snowball to send their default system emails. Leaving these on will lead to affiliates receiving duplicate emails whenever something occurs in Social Snowball (an email from your ESP, and an email from Social Snowball). Follow these steps to turn off the relevant emails in Social Snowball (some will need to remain on, as they do not exist in your ESP):

  1. In Social Snowball, go to 'Customize', then click the 'Emails' tab
  2. Disable the following: Post-purchase, Affiliate sign-up form registration, Follow-up email #1, Follow-up email #2, Follow-up email #3, Payout methods changed, Notification of referral sale, Notification of program changes, Notification of discount code changes, Affiliate application approved
  3. After seeing the success messages, no further action is needed to save

Step 5: Go-live

With these steps complete, you should now be live. This means your emails will automatically send whenever you add new affiliates to relevant programs. Additional recommendations at this point are to promote the offering via a manual email campaign to existing customers, on social media, and to let any customer communities know as well.

Want to receive a free go-to-market consultation? Book some time here. The team will take you through strategies and will provide you with additional collateral to support the rollout.

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