Collection forms sit at the center of how creators curate for your brand. They tie together the products a creator picked, the questions you want asked about the group, and any per-product content you collect. This article explains what each form does and how they nest.

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What a collection form is

A collection form is a set of curated products plus any extra questions you want asked per collection — not per product, not per collab. Think of it as a wrapper that says “here are the products this creator picked, and here are the collection-level things we want to know.”

Typical collection-level questions include a collection title, a short description, a theme or vibe, or a hero image. Anything you only need to ask once about the group belongs on the collection form.

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What a product form is

Product forms appear inside a collection form, once a creator adds a product. They exist to collect the per-product content you care about, most commonly:

• A creator’s review of the product.
• UGC (photos, videos) for that specific product.
• Product-level custom fields (size, fit, favorite use case, etc.).

If it’s something you’d ask about every single product they picked, it belongs on the product form.

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How collection forms nest inside other forms

Collection forms are reusable. They can be rendered inside:

• Onboarding forms — So creators set up their first collection as part of onboarding.
• Custom forms — So creators can submit new collections repeatedly (seasonal drops, campaign-specific bundles, etc.).

Both onboarding and custom forms can pull in a collection form. The difference — onboarding runs once, custom forms can run many times — is explained in Getting started with forms.

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Controlling the product list

When a creator adds products to a collection, the products available to them come from Shopify. You can shape this list in CC settings:

• Product tags to omit — Products with these tags will not appear in search or the default collection.
• Default product collection — The collection that always shows as the fallback if a creator hasn’t filtered.

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A practical mental model

Collab-level questions → onboarding or custom form. Collection-level questions → collection form. Product-level questions → product form nested inside the collection form.

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Once you’ve mapped your data to the right form type, building the flow is mostly configuration.